APPLE.COM Apple

apple.com Website Information

Daily Unique Visits: 20,592,787

Daily Page Views: 164,742,296

Income Per Day: $164,742

Estimated Value: $177,921,360

This website is located in United States and is using following IP address 17.178.96.59. See the complete list of popular websites hosted in United States.

apple.com is registered under .COM top-level domain. Please check other sites in .COM zone.

Website apple.com is using the following name servers:

  • e.ns.apple.com
  • d.ns.apple.com
  • a.ns.apple.com
  • b.ns.apple.com
  • c.ns.apple.com
  • f.ns.apple.com
  • nserver6.apple.com
  • nserver5.apple.com

and is probably hosted by APPLE-ENGINEERING - Apple Inc., US. See the full list of other websites hosted by APPLE-ENGINEERING - Apple Inc., US.

The highest website apple.com position in Alexa rank database was 28 and the lowest rank position was 81. Current position of apple.com in Alexa rank database is 74.

Desktop speed score of apple.com (76/100) is better than the results of 64.66% of other sites and shows that the page desktop performance can be improved.

Mobile usability score of apple.com (97/100) is better than the results of 63.67% of other sites and means that the page is mobile-friendly.

Mobile speed score of apple.com (51/100) is better than the results of 33.56% of other sites and shows that the landing page performance on mobile devices is poor and can be improved.

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apple.com Alexa Rank

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users.


apple.com whois

WHOIS gives you the ability to lookup any generic domains to find out the registered domain holder. WHOIS database are provided for information purposes only. It allows the public to check whether a specific domain name is still available or not and to obtain information related to the registration records of existing domain names.


Domain Name: APPLE.COM
Registry Domain ID: 1225976_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: http://www.cscglobal.com/global/web/csc/digital-brand-services.html
Updated Date: 2017-07-06T03:10:21Z
Creation Date: 1987-02-19T05:00:00Z
Registry Expiry Date: 2021-02-20T05:00:00Z
Registrar: CSC Corporate Domains, Inc.
Registrar IANA ID: 299
Registrar Abuse Contact Email: domainabuse@cscglobal.com
Registrar Abuse Contact Phone: 8887802723
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Server: A.NS.APPLE.COM
Name Server: B.NS.APPLE.COM
Name Server: C.NS.APPLE.COM
Name Server: D.NS.APPLE.COM
Name Server: E.NS.APPLE.COM
Name Server: F.NS.APPLE.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2018-02-21T18:47:27Z

apple.com server information

Servers Location

apple.com desktop page speed rank

Last tested: 2018-03-29


Desktop Speed Medium
76/100

apple.com Desktop Speed Test Quick Summary


priority - 12 Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

https://www.apple.com/ac/localnav/3.0/styles/ac-localnav.built.css (17 seconds)
https://www.apple.com/metrics/ac-analytics/2.3/scripts/ac-analytics.js (20 seconds)
https://www.apple.com/v/home/do/built/styles/main.built.css (31 seconds)
https://www.apple.com/wss/fonts?families=SF+Pro,v1|SF+Pro+Icons,v1 (39 seconds)
https://images.apple.com/metrics/ac-analytics/2.2/scripts/gpu.js (77 seconds)
https://www.apple.com/ac/ac-films/5.2.0/scripts/autofilms.built.js (84 seconds)
https://www.apple.com/ac/globalnav/3/en_US/images/…ks/mac/image_large.svg (2.7 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…/apple/image_large.svg (3.1 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…iphone/image_large.svg (3.3 minutes)
https://www.apple.com/global/ac_media_player/scrip…a_languages/en-US.json (3.6 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…search/image_large.svg (4 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…av/bag/image_large.svg (5 minutes)
https://www.apple.com/ac/localeswitcher/2/en_US/content/localeswitcher.json (5.3 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…nks/tv/image_large.svg (5.7 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…/music/image_large.svg (6.7 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…s/ipad/image_large.svg (7.5 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…upport/image_large.svg (8.7 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…/watch/image_large.svg (9 minutes)
https://images.apple.com/ac/ac-video-posterframe/1…deo-poster_848x480.jpg (35.8 minutes)
https://www.apple.com/v/home/do/images/heroes/iphone-8/iphone_8_large.jpg (44.1 minutes)
https://www.apple.com/v/home/do/images/logos/promo…eries_3_logo_large.png (46.4 minutes)
https://www.apple.com/v/home/do/images/heroes/ipad/ipad_large.jpg (50.4 minutes)
https://images.apple.com/ac/flags/1/images/us/16.png (54.7 minutes)
https://www.apple.com/v/home/do/images/heroes/iphone-x/iphone_x_large.jpg (58 minutes)

priority - 10 Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 9 blocking script resources and 6 blocking CSS resources. This causes a delay in rendering your page.

Remove render-blocking JavaScript:

https://images.apple.com/metrics/ac-analytics/2.2/scripts/gpu.js
https://www.apple.com/v/home/do/built/scripts/head.built.js
https://www.apple.com/ac/globalnav/3/en_US/scripts/ac-globalnav.built.js
https://www.apple.com/metrics/ac-analytics/2.3/scripts/ac-analytics.js
https://www.apple.com/metrics/ac-analytics/2.3/scripts/auto-init.js
https://www.apple.com/ac/globalfooter/3/en_US/scri…-globalfooter.built.js
https://www.apple.com/ac/localeswitcher/2/en_US/sc…ocaleswitcher.built.js
https://www.apple.com/v/home/do/built/scripts/main.built.js
https://www.apple.com/ac/ac-films/5.2.0/scripts/autofilms.built.js

Optimize CSS Delivery of the following:

https://www.apple.com/ac/globalnav/3/en_US/styles/ac-globalnav.built.css
https://www.apple.com/ac/localnav/3.0/styles/ac-localnav.built.css
https://www.apple.com/ac/globalfooter/3/en_US/styl…globalfooter.built.css
https://www.apple.com/wss/fonts?families=SF+Pro,v1|SF+Pro+Icons,v1
https://www.apple.com/v/home/do/built/styles/main.built.css
https://www.apple.com/ac/ac-films/5.2.0/styles/modal.css

priority - 6 Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 59.6KiB (44% reduction).

Compressing https://www.apple.com/v/home/do/images/heroes/ipad/ipad_large.jpg could save 31.2KiB (48% reduction).
Compressing https://www.apple.com/v/home/do/images/heroes/iphone-x/iphone_x_large.jpg could save 12.1KiB (37% reduction).
Compressing https://www.apple.com/v/home/do/images/heroes/iphone-8/iphone_8_large.jpg could save 10.6KiB (43% reduction).
Compressing https://images.apple.com/ac/ac-video-posterframe/1…deo-poster_848x480.jpg could save 4.5KiB (57% reduction).
Compressing https://www.apple.com/v/home/do/images/logos/promo…eries_3_logo_large.png could save 1.1KiB (24% reduction).
Compressing https://images.apple.com/ac/flags/1/images/us/16.png could save 188B (33% reduction).

priority - 2 Prioritize visible content

Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

Only about 12% of the final above-the-fold content could be rendered with the full HTML response.

priority - 0 Enable compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 252B (38% reduction).

Compressing https://www.apple.com/ac/globalnav/3/en_US/images/…nks/tv/image_large.svg could save 252B (38% reduction).

apple.com Desktop Resource Breakdown

Total Resources43
Number of Hosts4
Static Resources25
JavaScript Resources12
CSS Resources6

apple.com mobile page speed rank

Last tested: 2018-02-04


Mobile Speed Bad
51/100

apple.com Mobile Speed Test Quick Summary


priority - 48 Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 7 blocking script resources and 7 blocking CSS resources. This causes a delay in rendering your page.

Remove render-blocking JavaScript:

https://images.apple.com/v/home/dn/built/scripts/head.built.js
https://www.apple.com/ac/globalnav/3/en_US/scripts/ac-globalnav.built.js
https://www.apple.com/metrics/ac-analytics/2.2/scripts/ac-analytics.js
https://www.apple.com/ac/globalfooter/3/en_US/scri…-globalfooter.built.js
https://www.apple.com/ac/localeswitcher/1/scripts/localeswitcher.built.js
https://images.apple.com/v/home/dn/built/scripts/main.built.js
https://www.apple.com/ac/ac-films/5.1.1/scripts/autofilms.built.js

Optimize CSS Delivery of the following:

https://www.apple.com/ac/globalnav/3/en_US/styles/ac-globalnav.built.css
https://www.apple.com/ac/localnav/3.0/styles/ac-localnav.built.css
https://www.apple.com/ac/globalfooter/3/en_US/styl…globalfooter.built.css
https://www.apple.com/ac/localeswitcher/1/styles/localeswitcher.built.css
https://www.apple.com/wss/fonts?families=SF+Pro,v1|SF+Pro+Icons,v1
https://images.apple.com/v/home/dn/built/styles/main.built.css
https://www.apple.com/ac/ac-films/5.1.1/styles/modal.css

priority - 26 Avoid landing page redirects

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.

Avoid landing page redirects for the following chain of redirected URLs.

http://apple.com/
http://www.apple.com/
https://www.apple.com/

priority - 16 Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

https://images.apple.com/v/home/dn/built/scripts/head.built.js (1 second)
https://images.apple.com/v/home/dn/built/scripts/main.built.js (46 seconds)
https://www.apple.com/wss/fonts?families=SF+Pro,v1|SF+Pro+Icons,v1 (46 seconds)
https://www.apple.com/ac/ac-films/5.1.1/styles/modal.css (50 seconds)
https://images.apple.com/v/home/dn/built/styles/main.built.css (62 seconds)
https://www.apple.com/ac/globalnav/3/en_US/images/…s/ipad/image_small.svg (62 seconds)
https://www.apple.com/ac/globalfooter/3/en_US/scri…-globalfooter.built.js (116 seconds)
https://www.apple.com/ac/globalnav/3/en_US/images/…upport/image_small.svg (3.2 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…nks/tv/image_small.svg (3.8 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…search/image_small.svg (4.1 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…av/bag/image_small.svg (4.1 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…/watch/image_small.svg (6.5 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…/apple/image_small.svg (7.8 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…iphone/image_small.svg (8.3 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…ks/mac/image_small.svg (9.1 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…/music/image_small.svg (9.1 minutes)
https://images.apple.com/v/home/dn/images/logos/music_white_small_2x.png (30.9 minutes)
https://images.apple.com/v/home/dn/images/heroes/a…tch/watch_small_2x.jpg (36.1 minutes)
https://images.apple.com/v/home/dn/images/heroes/i…/iphone_x_small_2x.jpg (41.8 minutes)
https://images.apple.com/v/home/dn/images/heroes/h…d/homepod_small_2x.jpg (47.9 minutes)
https://images.apple.com/v/home/dn/images/logos/watch_series_3_small_2x.png (51.1 minutes)
https://images.apple.com/ac/flags/1/images/us/32.png (58.6 minutes)

priority - 8 Prioritize visible content

Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

Only about 5% of the final above-the-fold content could be rendered with the full HTML response.

priority - 6 Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 58.8KiB (26% reduction).

Compressing https://images.apple.com/v/home/dn/images/heroes/h…d/homepod_small_2x.jpg could save 43.9KiB (36% reduction).
Compressing https://images.apple.com/v/home/dn/images/heroes/a…tch/watch_small_2x.jpg could save 8.1KiB (12% reduction).
Compressing https://images.apple.com/v/home/dn/images/heroes/i…/iphone_x_small_2x.jpg could save 5.7KiB (22% reduction).
Compressing https://images.apple.com/v/home/dn/images/logos/music_white_small_2x.png could save 1KiB (29% reduction).

priority - 0 Enable compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 201B (32% reduction).

Compressing https://www.apple.com/ac/globalnav/3/en_US/images/…nks/tv/image_small.svg could save 201B (32% reduction).

apple.com Mobile Resource Breakdown

Total Resources41
Number of Hosts4
Static Resources22
JavaScript Resources8
CSS Resources7

apple.com mobile page usability

Last tested: 2018-02-04


Mobile Usability Good
97/100

apple.com Mobile Usability Test Quick Summary


priority - 2 Size tap targets appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

The tap target <a href="#ac-gf-directo…state-products" class="ac-gf-director…on-anchor-open">Open Menu</a> and 6 others are close to other tap targets.
The tap target <a href="/retail/">Apple Store</a> and 1 others are close to other tap targets.
The tap target <a href="/privacy/privacy-policy/" class="ac-gf-footer-legal-link">Privacy Policy</a> is close to 1 other tap targets.
The tap target <a href="/sitemap/" class="ac-gf-footer-legal-link">Site Map</a> is close to 1 other tap targets.

apple.com Mobile Resource Breakdown

Total Resources41
Number of Hosts4
Static Resources22
JavaScript Resources8
CSS Resources7

apple.com HTML validation

Errors

Bad value “/wss/fonts?families=SF+Pro,v1|SF+Pro+Icons,v1” for attribute “href” on element “link”: Illegal character in query: “|” is not allowed.

Line: 65 Column: 2 - 107
"...pple" /> <link rel="stylesheet" href="/wss/fonts?families=SF+Pro,v1|SF+Pro+Icons,v1" type="text/css" media="all" /> <lin..."

Attribute “type” not allowed on element “div” at this point.

Line: 77 Column: 5 - 137
"...sed"> <div id="ac-ls-dropdown-select" class="ac-ls-dropdown-select ac-ls-dropdown-nav-item" type="text" role="button" aria-haspopup="true"> ..."

Attribute “aria-selected” not allowed on element “li” at this point.

Line: 86 Column: 7 - 130
"...n"> <li role="menuitem" id="ac-ls-dropdown-option-1" class="ac-ls-dropdown-option ac-ls-dropdown-nav-item" aria-selected="true"> ..."

Attribute “name” not allowed on element “meta” at this point.

Line: 106 Column: 1 - 59
"...</aside> <meta name="ac-gn-store-key" content="SFX9YPYY9PPXCU9KH" /> <asid..."

Element “meta” is missing one or more of the following attributes: “itemprop”, “property”.

Line: 106 Column: 1 - 59
"...</aside> <meta name="ac-gn-store-key" content="SFX9YPYY9PPXCU9KH" /> <asid..."

Bad value “search” for attribute “role” on element “li”.

Line: 183 Column: 4 - 69
"... </li> <li class="ac-gn-item ac-gn-item-menu ac-gn-search" role="search"> <..."

Attribute “autocorrect” not allowed on element “input” at this point.

Line: 200 Column: 7 - 224
"...r"> <input id="ac-gn-searchform-input" class="ac-gn-searchform-input" type="text" aria-label="Search apple.com" placeholder="Search apple.com" autocorrect="off" autocapitalize="off" autocomplete="off" spellcheck="false" /> ..."

Attribute “autocapitalize” not allowed on element “input” at this point.

Line: 200 Column: 7 - 224
"...r"> <input id="ac-gn-searchform-input" class="ac-gn-searchform-input" type="text" aria-label="Search apple.com" placeholder="Search apple.com" autocorrect="off" autocapitalize="off" autocomplete="off" spellcheck="false" /> ..."

Element “h3” not allowed as child of element “label” in this context. (Suppressing further errors from this subtree.)

Line: 706 Column: 3 - 51
"...ducts"> <h3 class="ac-gf-directory-column-section-title">Shop a..." Line: 732 Column: 3 - 51
"...vices"> <h3 class="ac-gf-directory-column-section-title">Apple ..." Line: 759 Column: 9 - 57
"...> <h3 class="ac-gf-directory-column-section-title">For Ed..." Line: 775 Column: 9 - 57
"...> <h3 class="ac-gf-directory-column-section-title">For Bu..." Line: 793 Column: 9 - 57
"...> <h3 class="ac-gf-directory-column-section-title">Accoun..." Line: 810 Column: 9 - 57
"...> <h3 class="ac-gf-directory-column-section-title">Apple ..." Line: 832 Column: 7 - 55
"...t"> <h3 class="ac-gf-directory-column-section-title">About ..."

Attribute “x-ms-format-detection” not allowed on element “div” at this point.

Line: 854 Column: 2 - 61
"...footer"> <div class="ac-gf-footer-shop" x-ms-format-detection="none"> Mor..."

Stray end tag “link”.

Line: 930 Column: 63 - 69
"...odal.css"></link> <scri..."

Warnings

The “navigation” role is unnecessary for element “nav”.

Line: 110 Column: 1 - 308
"...state" /> <nav id="ac-globalnav" class="no-js" role="navigation" aria-label="Global Navigation" data-hires="false" data-analytics-region="global nav" lang="en-US" dir="ltr" data-store-locale="us" data-store-api="/[storefront]/shop/bag/status" data-search-locale="en_US" data-search-api="/search-services/suggestions/"> <div..." Line: 701 Column: 4 - 94
"...r</h2> <nav class="ac-gf-directory with-5-columns" aria-label="Apple Directory" role="navigation"> <!--..."

The “main” role is unnecessary for element “main”.

Line: 261 Column: 2 - 57
"... <main class="main with-heroes with-promos" role="main"> ..."

The “contentinfo” role is unnecessary for element “footer”.

Line: 698 Column: 2 - 144
"... <footer id="ac-globalfooter" class="no-js" lang="en-US" data-analytics-region="global footer" role="contentinfo" aria-labelledby="ac-gf-label"> <di..."

Section lacks heading. Consider using “h2”-“h6” elements to add identifying headings to all sections.

Line: 853 Column: 1 - 30
"...> </nav> <section class="ac-gf-footer"> <div..."

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apple.com Ping

Ping is a computer network administration software utility used to test the reachability of a host on an Internet Protocol (IP) network. It measures the round-trip time for messages sent from the originating host to a destination computer that are echoed back to the source.


apple.com TRACEROUTE

Traceroute is a computer network diagnostic tool for displaying the route (path) and measuring transit delays of packets across an Internet Protocol (IP) network. The history of the route is recorded as the round-trip times of the packets received from each successive host (remote node) in the route (path); the sum of the mean times in each hop is a measure of the total time spent to establish the connection. Traceroute proceeds unless all (three) sent packets are lost more than twice, then the connection is lost and the route cannot be evaluated.